The iPad Disappears
I believe one of the reasons the iPad is popular is because it disappears and lets you do what you want to do. In other words, you start an app and can be totally immersed in the software.
A few months ago, this image ran on the back of a Time Magazine:
I showed it to my three year old and asked what it was in the picture. He said “It’s a clubhouse.”
Recently, this image ran on the back of a time magazine:
When I asked Cole what was in this picture, he said “An iPad.”
The wisdom of a three year old.